October 2013

Ramblin Jackson Wrangles New Search Technology Through Acquisition of SEO Company in Boulder

FOR IMMEDIATE RELEASE BOULDER, CO Ramblin Jackson, a web marketing and video production company in Boulder, Colorado, is expanding its services to help small businesses get found online through the acquisition of Trumpet Local Media, a local search engine optimization (SEO) firm. Small businesses today need a multi-pronged approach to online marketing and SEO. “Search for small business is essential,” said Jeffrey Magner, former Trumpet Local Media owner. “Small businesses can make it or break it on search results alone. It’s imperative that small businesses now get found online on the first page of search engines.” Since Trumpet Local Media was founded in 2009, it has focused only on “Local Search” in order to fully develop specific expertise and keep up with the rapid changes in the Local landscape.  As a result, Trumpet Local Media is able to provide customers with a powerful way to get found online in the Local Search Results. As the internet is constantly evolving, small businesses have a hard time keeping up. Since Social Media Marketing, Video Marketing, and Mobile Search have grown in popularity, having an optimized website is now a required component for achieving top local results. Ramblin Jackson is a company that offers all of those things, and it was the perfect complement for Ramblin Jackson to acquire Trumpet’s Local SEO expertise and merge it with the rest of their offerings. “Our goal is to help small businesses stay on top of what’s new so they can continue to get found online,” said Jack Jostes, Internet Marketing Director of Ramblin Jackson. “Ramblin Jackson has grown from offering just social media and video, to helping business with a complete online presence. From getting found on search engines to generating repeat business with email marketing, to converting web traffic with the power of video, …

October 31, 2013 on Local Search Marketing Blog

Relocating Your Business? How to Avoid the Local SEO Nightmare

If your business has a significant web presence at your existing address, including online business directories, and your business is relocating nearby (same city or county) – this article is for you. It’s imperative that you understand the “best practices” for updating your web presence and that you consult with/hire an expert to help you. If you don’t, the search engine rankings for your business may disappear and never come back to where they are today. Over the years, we have seen and heard of many Local SEO Nightmare stories. If you don’t want this to happen to you, the following information is critical. Understanding the Local SEO Ecosystem Once your business information is listed in an online directory, it’s often scraped by or sold to other online directories. Online data about your established business can spread far and wide online. If you’ve advertised in the phone book, for instance DEX, they put your business in their multiple online directories. Now that DEX [dexknows.com and others] has merged with Supermedia [superpages.com, localsearch.com, Verizon Yellow Pages, Frontier Yellow Pages, etc…], they will have added your business to many directories that you have never heard of.  And….. This is Awesome for Rankings when your business is not relocating because Search Engines want to see your business location across as many online sources (known as “Citations”) as possible. This helps to establish trust that your NAP (Business Name, Address, Phone) are legitimate. This is a Nightmare for your Rankings when you relocate your business because it’s impossible to properly update your business listings. It really is impossible. Improper updates will create inconsistencies in your businesses NAP. Inconsistencies cause “confusion” in the Search Engines understanding of your business. Since Google makes most all of their money from providing excellent search results for it’s users, …

October 10, 2013 on Local Search Marketing Blog