The Latest News for Local SEO in 2017

Last month Jack Jostes attended the MOZCON Local conference where all the latest Local SEO information was shared and discussed. Oh how I wanted to be there too! Jack took over 40 pages of notes which he distilled down to a 40 minute video for the team at Ramblin Jackson. If you really, r e a l l y want to watch that video, let me know. But you are probably better off just watching this 6 minute video here for Jacks Key Takeaways from MOZCON Local 2017.

My favorite 3 points:

Google is the new home page: Google is pulling more and more information about your business directly into their search results so you don’t need to leave Google. 34% of searches receive no clicks. How does your business look on Google?

Trend: Voice Search is growing rapidly and businesses must consider this when crafting content about their business and it’s products & services. Are you ready for your future? Things need to be consistent!

Trend: Online reviews are more important than ever – both in supporting clicks from potential customers and in rankings. Request reviews via email from your customers with direct one-to-one emails from you and let them know how much of a difference that will make for your business.