Local Business Blog

Geo-Targeted Services Pages: Is This a Good Idea?

By Jeffrey Magner / July 22, 2015 / Comments Off on Geo-Targeted Services Pages: Is This a Good Idea?

Many local businesses serve customers beyond the town that their business is actually located in. Consequently, we are often asked by our clients what is the best way to get a website to rank well for a particular service in a specific city/town. This is an important topic – especially for businesses in suburbs or rural […]

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Offline Signage: Does your signpost suck?

By Jeffrey Magner / September 9, 2014 / Comments Off on Offline Signage: Does your signpost suck?

**UPDATE 5-10-2015** It appears that this business is now closed. Trada was shut down by their creditors. Perhaps it’s safe now to link to my true feelings from 2012 about how this is the worst logo of all time. Perhaps some of the $19 Million they raised should have been spent on a new logo. […]

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The Elements of Local Search Optimization

By Jeffrey Magner / September 9, 2014 / Comments Off on The Elements of Local Search Optimization

In a Nutshell, these are the elements of Local SEO campaign: 1. Search Engine Listings: Google Places, Yahoo Local, and Bing Local Search – Most important of these is Google Places (now called “Google My Business”). Having accurate and consistent information is critical to your online presence and rankings. 2. Accurate & Consistent information in what’s known as […]

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How to Get Online Reviews for your Business

By Jeffrey Magner / September 8, 2014 / Comments Off on How to Get Online Reviews for your Business

Yes, online reviews are important. In fact they can make-or-break your business! Here’s the scoop: The words in the review itself give [ranking] signals to Google – so keywords do matter, and thus, longer reviews are better. Good reviews are great. Bad reviews are not the end of the world. The more reviews the better – no matter […]

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What to do When Your Business Gets a Negative Review

By Jeffrey Magner / September 5, 2014 / Comments Off on What to do When Your Business Gets a Negative Review

Getting a negative review is no fun – but it’s not the end of the world! Actually research has shown that people are less likely to trust a business with ONLY positive reviews. Really! Readers of reviews are most familiar with movie reviews or lengthy reviews on books at Amazon.com and basically they all know […]

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Paying for Google Reviews – Is this legal?

By Jeffrey Magner / April 21, 2014 / Comments Off on Paying for Google Reviews – Is this legal?

Getting reviews on Google is a great SEO tactic. The more reviews a business has indicates popularity to Google. The bottom line is that quantity of reviews is a ranking factor. The content of the review is helpful for seo as well. And as many business owners have discovered, it’s not easy to get your customers […]

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Trumpet Local Media is a Ramblin Jackson Company

Ramblin Jackson is a digital marketing agency specializing in the Green Industry. Imagine having one point of contact for all of your marketing needs… that’s what we can offer you. Learn more about our digital marketing services here or find out about Jack Jostes' new book, The Tree of Good Fortune.