December 2017

Do You Post Hours of Operation on Your Front Door?

When are you planning on letting me know if your business is open? When I show up at your door? Over the Thanksgiving holiday this year we drove out to the Oregon Coast to Lincoln City. On the way, I found a highly rated Indian food restaurant in Salem. I figured we could grab lunch there. But my wife said, “Let’s hit that place on the way home and try that (top rated) Mexican restaurant next to our hotel for Dinner”, and so of course her plan became THE plan. All was well until we got to the hotel. We looked over and it was very dark over there. I checked Yelp again. Open. Google? Open. TripAdvisor? Open. So they must be open, right? NOPE. The dreaded pink sign in the window. Sorry for the inconvenience. Y I K E S. Imagine all the disappointed holiday travelers looking for great Mexican food. It’s not just about not being able to eat. It’s about misleading info and frustration & inconvenience. That’s what this restaurant is serving for Thanksgiving. And probably Christmas too! Bah Humbug. PLEASE do not do this! Take 2 minutes to update your Special Hours on Google & Yelp. They make it so easy to update your hours in advance. TripAdvisor does not yet have this feature but if you are in a tourist town, and you serve, um Mexican food, for example – you’ve got to update your business hours there too! And also please instead of duct taping a sign to your front door, take a few moments to stare at your front door. Is it inviting? Is it appealing? What does it say about your business? If you are a restaurant, what does it suggest about how you run your kitchen? Clean it up! Make it …

December 18, 2017 on Local Search Marketing Blog

5 Tips on How to Search For Your Own Business Online

5 Tips on How to Search For Your Own Business Online Most small business owners we talk to tell us that they have a good idea of how their website or business ranks online and are unaware that the rankings they see are not accurate. In these days of Personalized Search Results, it can be tricky to find a true, unbiased view on the rankings of any business. (NOTE: Just to make sure, by “search online” I’m assuming you are searching on Google, like the rest of us.) What you see on Google will depend on many factors including your search history, location, and whether you are logged in, previous actions taken online, and in some instances your social media interactions. There’s great benefit to staying logged in to websites/apps if you spend a lot of time online. Search engines use that info to provide you with an “improved search experience”. So if you want to see how your website or business ACTUALLY appears online – I mean on Google Here are 5 tips for 2018 Tip #1 – Use a Chrome Incognito Browser Window When using Chrome on a desktop/laptop, click on those three vertical dots (top right of browser window) to open a “New Incognito Window”. You ARE using Chrome, right? This window will not retain any of your account info or history or preferences. It’s essentially a “clean” window. Tip #2 – Update your Search Settings – View 100 Search Results Do you want to see where your website ranks for various search phrases? View 100 results on a page instead of just 10. Then do a search for your website or business name on the page (Command – F on a Mac) and see where it shows up in the top 100. And what page or …

December 6, 2017 on Local Search Marketing Blog